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Opti-Luxx Welcomes Sales & Marketing Manager Sarah Subdon to Leadership Team

January 9, 2023 — Opti-Luxx welcomes our newest management team member, Sarah Subdon, who will head up the sales team and manage marketing for the entire Opti-Luxx product line.

Sarah has spent the majority of her life in West Michigan, where she graduated from Hope College with a degree in Communication. She worked as a sports broadcaster and a sideline reporter out of college before she transitioned into Sales/Business Management roles. She has spent the majority of her career working as a Business Development Director and a Manager in the food service management industry where she was responsible for  growing new territories while also providing her teams the tools and resources needed to succeed in their new roles and partnerships. Sarah has also spent some of her career as a Regional Technical Sales Manager working with OEM’s in the building service industry.

“Sarah brings a wide range of experience to Opti-Luxx, and a much-needed, fresh perspective to our sales and marketing. This will be instrumental in taking Opti-Luxx to new levels in the industry,” says Frank Li, General Manager. “We are thrilled to have Sarah on board and look forward to her contributions.”

One of Sarah’s top priorities is to bolster the position of Opti-Luxx as a trusted partner in the marketplace, as well as to ensure that Opti-Luxx products are top-of-mind with customers.

“I’m really excited to be starting this new position and cannot wait to help grow this already successful company even more,” said Subdon. “There are a number of competing products in the LED lighting market right now, and I look forward to ensuring that Opti-Luxx products are viewed as the highest-quality and best-designed in the industry.”

Sarah will be based out of the Opti-Luxx corporate headquarters in Hudsonville, Michigan.


Opti-Luxx Welcomes Steve McLyman to Sales Team

June 1, 2022 Opti-Luxx welcomes team member Steve McLyman as our new Regional Sales Manager for the Northeastern United States and Canada. Steve brings over two decades of transportation and commercial vehicle industry experience and is excited to expand the ability of Opti-Luxx to respond to customer needs in the Northeast.

“Steve will be responsible for managing all of our customer relationships in the Northeast Region, extending from Quebec down to Virginia,” says Frank Li, General Manager. “He will coordinate all sales and account management in this very important area and we’re excited to have him on board.”

The addition of McLyman adds efficiency and responsiveness for our customers operating all along the eastern seaboard and ensures the unmatched value of Opti-Luxx products are easily accessible.

“I’m thrilled to be joining the growing team here at Opti-Luxx. With a mission to improve safety through better lighting, it’s easy to get on board and enthusiastic about the products we sell and the customers we serve. I can’t wait to meet new people, find out about their vehicle safety needs, and help deliver the brightest and best LED lighting products right where they’re needed,” said McLyman.

Steve will be based in Syracuse, New York.


School Bus LED Lighting

We are Opti-Luxx!

It’s official! The transition is complete.

For many years you’ve known us as SoundOff Commercial Vehicle Products. For just as long, you’ve been accustomed to receiving from us only the highest quality LED lighting products in the commercial vehicle marketplace. You’ve come to value our exceptional service before and after the sale. We are happy to tell you that none of that changes — except our name.

SoundOff Commercial Vehicle Products is now Opti-Luxx!

  • Still the market leader in LED lighting for the school bus market.
  • Still your go-to innovation partner for all commercial vehicle lighting applications.
  • Still with the same products, the same facilities, the same team — all here for you whenever you need us!

Looking forward into 2020 and beyond, we are excited to tell you that we will be sharing a number of new LED lighting innovations with the commercial vehicle market. We don’t want you to miss out, so make sure you join our mailing list (below) and visit us on LinkedIn.


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